About us
My passion for quality lip care began in college, when I found myself constantly reaching for both balm and color—one for comfort, the other for confidence. I envisioned a single, handcrafted lip balm that could do it all: deliver rich moisture, subtle plumping, and radiant, effortless color in one beautiful swipe. After years of research and experimentation, I created what I now call the Lucky 7.
Designed for the ambitious woman on the go, our luxurious lip balms blend clean, organic ingredients with undeniable style—making everyday self-care a moment of indulgence, no matter how full your schedule.
We should all feel so lucky.
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